Learning to break boundaries

For you, the practitioner, and for teams, leaders, consultancies and organisations around the world

PR Knowledge Hub exists to develop the knowledge, judgement and capability people need to work in public relations and leadership communication in complex and chaotic times.

Learning for Practice Realities

Foundation

We draw on decades of professional practice, research, training and international experience. Driven by curiosity and change, we interrogate established practice and think forward to what will serve us well.

Present

We address the realities of practice today, working with the situations, decisions and pressures you face and sharing the knowledge you need so you can get to work.

Future

We look ahead, beyond the public relations horizon. We test emerging approaches and develop the thinking, judgement and capability you need to meet what comes next, researching and designing the models that will help guide you. 

Think Forward - Learning for You

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We develop knowledge, build capability and challenge thinking. We make connections across practice, help you strengthen the relationships that matter and equip you to think forward and move forward. 
Whatever stage you're at in your career, PR Knowledge Hub gives you access to specialist learning and professional development designed for public relations and leadership communication practice.
Join a single course when you need to strengthen a particular area, follow a Capability Pathway for deeper development, or subscribe for 12 months of specialist learning across the Learning Centre.
Learn new skills
Online certifications
Innovative approaches

Learn what you need now, get ready for what comes next and put your learning to work.

Learning for your organisation

Bring your colleagues along too. PR Knowledge Hub works with teams, leaders and organisations across sectors providing training and professional development that builds the knowledge and capability they need for their own practice realities.

Public Sector and Government

We work with government departments, agencies and public sector teams to strengthen capability for complex, highly scrutinised environments where trust, accountability, public interest and good judgement matter.

Business and Leadership

We work with businesses, leadership teams and senior advisers to strengthen the public relations and leadership communication capabilities that support relationships, reputation, resilience and better decisions.

Consultancies 

We've been the consultant's consultant for many years, working with experienced advisers and consultancy teams to test thinking, extend capability and stay ahead of the practice they need to deliver for their clients.

Not-for-Profits, Education and Professionals

We work with not-for-profits, academic and education teams, independent practitioners and professionals investing in their own development, making high-quality specialist learning accessible whatever the size of the organisation or budget.

Learning to break boundaries 

PR Knowledge Hub grew from my belief that excellent professional development should be accessible wherever you are, whoever you work for and whatever stage you have reached in your career.

I first began developing professional training in the UK, when public relations development was largely concentrated in London. I was chair of the CIPR Midlands division at the time and became increasingly frustrated that practitioners in the regions didn't have the same opportunities as those in the city, so I took the learning out on the road. That determination to break down barriers to knowledge and professional capability has been with me ever since and I've been privileged to work with thousands of talented professionals in the years that followed.

Today, PR Knowledge Hub provides specialist learning for individual practitioners, consultancies, businesses, public sector organisations, not-for-profits and leadership teams around the world, from individual courses and year-round professional development to tailored team and organisational programmes.

Underlying it all is a simple principle. Public relations is powerful. Done well, it strengthens relationships, builds trust, improves decisions and helps organisations and communities work better together. Used badly, it can do harm. Ethical practice is therefore the first and last word in everything I develop and deliver.

Fortunately, we are in a profession where we can learn something new every day - another mantra of mine. That curiosity drives me to question established thinking, explore what is emerging and develop new approaches where practice needs them.

You'll find learning here that breaks down barriers of access and cost, together with practice models designed to guide you through the complexity and challenges of today's practice reality.

Catherine Arrow
Executive Director - PR Knowledge Hub

Catherine Arrow is an international public relations consultant and educator, and founder and executive director of PR Knowledge Hub Ltd, dedicated to developing public relations and leadership communication capability.

After decades developing leading professional training and education for practitioners worldwide, she launched PR Knowledge Hub in 2016, delivering innovative learning experiences designed to move the profession forward. 

A digital communications pioneer, Catherine is an acknowledged leader in the integration of artificial intelligence (AI) with public relations practice. For the last decade, she has been dedicated to developing expertise and understanding of AI's transformative impact on public relations and society, working with practitioners and organisations in Europe, Malaysia, Indonesia, Australia and Aotearoa New Zealand.

In 2022, she launched the first global AI in PR Capability Certification and structured training programme. 

Catherine has contributed significantly to the public relations profession at both national and global levels, including eight years as a board director and Secretary of the Global Alliance for Public Relations and Communication Management.

She is an active member of the International Advisory Board for FerpiLab, Italy, and a standing member of the Commission on Public Relations Education’s (CPRE) research panel.

Her career spans the Northern and Southern Hemispheres, and she is a recipient of the Public Relations Institute of New Zealand President’s Award for Exemplary Contribution to the Profession.

She was named Global Public Relations Practitioner of the Year 2024/2025 in the World PR Awards.

So that's us. Now, what about you?

We're here to guide you, be of service and help you lead the way.