In-House Public Relations & Leadership Communication Training: Put Learning to Work

Public relations and leadership communication operate in a difficult, fast-moving and complex environment.

AI has changed how work gets done and raised new questions about risk, governance and professional judgement.

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Listen

We start with you: what is happening, what needs to improve and what your organisation needs its people to do well.

Understand

When we have listened, we look to understand your work, your people, your pressures and the capability behind it. We agree your learning outcomes and provide a costed training outline.

Design

We design and build the right learning around your people, priorities and operating environment. We match the design to different learning styles, with an emphasis on the practical, and use approaches that engage your team and equip them to put new knowledge to work straight away.

Deliver

We bring the learning to you, in person, live online or through a blended programme that works for your team.

Apply

Your people put their learning to work, using practical tools, approaches and methods to improve what they do.

Revisit

We recognise achievements through certification and, when the session or series is complete, we come back to what has changed, what is working and what your people need next.

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Maybe your leadership team isn't crisis ready. Or AI use has raced ahead of governance and capability. It could be that strategy needs strengthening, your team is struggling to demonstrate value and measurement and evaluation has hit a wall.

Perhaps a new responsibility has landed and nobody quite has the skills for it. Experienced practitioners need to get across an emerging area quickly. Your latest starters need foundations you haven't got time to teach them yourself.

Bring us your need - whatever it may be - and we'll work out how best to meet it.

We design focused in-house sessions around immediate organisational challenges, identified practice gaps and specialist areas your people need to master. That might mean a short intensive, a half or full-day workshop, a leadership briefing or a connected series that allows people to learn, apply and develop their practice between sessions.

We don't squeeze your problem into an existing workshop - instead, we build a development programme around the capability you need.

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That's more common than you might think. You may see the symptoms without knowing where the capability gap lies. We listen, look at what your organisation needs its people to do well and identify where development will make the greatest difference. For broader requirements, we can begin with a Team Capability Review rather than asking you to guess your way through a course catalogue.

Yes. We work across the public, private, not-for-profit and education sectors. Our training experience includes government departments and agencies, public relations and communication consultancies, corporate and leadership teams, not-for-profit organisations and universities providing continuing professional development for academic teams. We make the learning relevant to your operating environment rather than assuming one sector works like another.

Absolutely. We work with leadership teams and CEOs, including the enthusiastic ones and the occasional grouchy one. Leadership sessions can cover crisis readiness, reputation and trust, AI, risk and issues, stakeholder relationships, information disorder, leadership communication and decision-making under pressure. We also bring leaders and professional advisers together when they need to practise working through difficult situations as a team.

Yes. Experienced people need development that respects what they already know. We challenge and extend established practice, introduce emerging approaches and work through the areas where experience, professional judgement and changing operating conditions collide.

Yes. One team can contain senior specialists, developing practitioners, people moving into new responsibilities and brand-new starters. We don't assume everybody needs the same learning. We can combine shared sessions with different Capability Pathways, specialist development or individual support according to people's roles and experience.

Yes, and that's often where the most useful learning happens. We can work with your own situations, policies, challenges, decisions and operating environment to make exercises and discussion relevant to the work your people actually do. We agree how organisational information will be used and treat material provided for custom training in confidence.

Both. We deliver in-house at your workplace or chosen venue, live online for distributed teams and through blended programmes combining live sessions with Learning Centre resources and on-demand learning. We work internationally and can accommodate teams across different locations and time zones.

As long as the capability need requires. A focused issue may need a short intensive or leadership briefing. Other areas work better as a half or full-day workshop. More complex capability development may run across several connected sessions so people can learn, apply what they have learnt at work and return ready for the next stage. When we work with you on session design we agree the appropriate session duration.

That depends on what you need the session to achieve. Some work benefits from a small group where people can challenge, discuss and practise. Other sessions can work with much larger teams. We'll recommend a format and group size that supports the learning outcome rather than simply trying to fit everybody into the same room.

Yes. A custom session doesn't have to be a one-off event. We can connect in-house training with PR Knowledge Hub Capability Pathways, relevant live and on-demand learning and team Learning Centre subscriptions so development continues as responsibilities and practice change.

That's our test for the training. We use practical tools, exercises, scenarios, frameworks and work-based application so people leave knowing what to do with what they have learnt. For longer programmes, people can apply learning between sessions and bring their experience back into the next stage.

Yes. Certificates of Completion are available for eligible Learning Centre courses and programmes and Certificates of Capability are awarded on successful completion of Capability Pathways. For a custom organisational programme, we'll agree what recognition is appropriate as part of the design.

Good. Some of the most valuable work doesn't. We start with the capability or organisational problem and draw together the right expertise, learning and practical application around it. You don't have to make your problem fit a catalogue. Our training solution will be designed to meet your needs.

Get in touch and tell us what's happening. We listen, we'll discuss the people involved, the outcome you need and the best way to tackle it. If you know you need something but are unsure as to what that is, we can start with a Team Capability Review and identify the priorities.

It depends on what you need, how many people are involved and the best way to achieve the result. A focused online session for one team is a very different piece of work from a custom leadership programme or organisation-wide capability development.

We scope the requirement first, recommend the most useful approach and give you a clear price before you commit. We won't build a bigger programme simply to make the budget bigger.

If you have a budget already allocated, tell us. We'll be straightforward about what we can achieve with it and how to get the greatest value from your investment.

You could also consider a team subscription, giving your colleagues access to 12 months of specialist learning across the PR Knowledge Hub Learning Centre. That can be a cost-effective option when people have different development needs, or when you want learning available throughout the year rather than concentrated in a single programme.

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In-house public relations and leadership communication training

Training and development that your people can put to work straight away

Every programme has a practical test: can people use what they have learnt to improve their delivery as soon as the training is finished?That has been the standard for all PR Knowledge Hub training for many years.

Practice Reality

Our training connects those fundamentals with the reality of practice today.

When you finish a custom session or series with PR Knowledge Hub, your team will be able to put their learning to work straight away, confidently and with purpose.

From your CEO to your latest starter

We train people for the responsibility they carry

Build the capability your organisation needs

Grow team capability in AI in public relations and communication, crisis, risk and issues, reputation, relationships and trust

For your CEO and senior leaders

New practitioners and latest starters

Public relations and leadership communication teams

Experienced practitioners and specialists

Strengthen core skills in PR and communication strategy, research & evaluation, managing misinformation and mastering internal communication and employee experience

How we work with you to make your work even better in a complex world

Listen

Understand

Design

Deliver

Apply

Revisit

Develop team understanding of stakeholder & community engagement, digital practice and core capabilities

Deal with the need you face today

Sometimes you just need to sort something out. Fast.

We can help you develop your team capabilities - contact us directly and we'll get working on a solution for you.

In case you are wondering...

What if we know we need training but don't know exactly what we need?

Do you work with public and private sector organisations?

Can you work with our CEO and leadership team?

Can you train experienced practitioners without taking them back to basics?

Can you help with different capability levels across the same team?

Can you design training around an actual organisational problem?

Do you deliver training in person or online?

How long does the training take?

How many people can take part?

Can training connect with ongoing professional development?

Will people actually be able to use what they learn?

Can you provide certificates?

What if our problem doesn't fit one of your existing courses?

How do we get started?

How much does in-house training cost?

Every programme has a practical test: can people use what they have learnt to improve their delivery as soon as the training is finished?

That has been the standard for all PR Knowledge Hub training for many years.