Think Forward

Once upon a time, storytelling was the heartbeat of human connection. Today, artificial intelligence has entered the scene seemingly the villain of the piece - but who is the real baddy? And what can we do to reclaim our stories?

Some thoughts and reflections on this year's World Public Relations Forum in Bali - the learning, the people and the connections we made

Catherine Arrow, Executive Director of PR Knowledge Hub wins Global Public Relations Practitioner of the Year

What if, over time, your personal AI assistant at your current employment is sent to an interview on your behalf with a future employer? Would you trust it to represent you? Can it truly learn just who you are?

The AI landscape is constantly shifting thanks to the constant flood of updates carving new pathways through terrain we've only just begun to map. OpenAI’s latest developments—ChatGPT-4 Turbo, Canvas, GPT-4o, and the o1 series—are the newest tools to help us navigate these waters, with Canvas the latest tributary, bubbling into general consciousness just six days ago.

For public relations professionals, managing misinformation is a crucial skill, demanding quick thinking, strategic planning and a proactive approach. The World Economic Forum's Global Risk Report 2024, identified misinformation as the top risks facing the world in 2024, highlighting its potential to disrupt societies, damage reputations, and undermine trust. In this post, we look at the steps you can take to tack misinformation before it takes root.

Sometimes a watch is easier than a read - here's a quick overview of AI in internal communication and some of the things to consider as you shift your focus towards improving the employee experience.

In an era dominated by digital, data and AI, it's easy be dazzled by the shiny tools and tempting techniques but amid all the innovation, it's vital to remember that at the heart of public relations is the human connection—the relationships we need to maintain our licence to operate