Think Forward

What if, over time, your personal AI assistant at your current employment is sent to an interview on your behalf with a future employer? Would you trust it to represent you? Can it truly learn just who you are?

The AI landscape is constantly shifting thanks to the constant flood of updates carving new pathways through terrain we've only just begun to map. OpenAI’s latest developments—ChatGPT-4 Turbo, Canvas, GPT-4o, and the o1 series—are the newest tools to help us navigate these waters, with Canvas the latest tributary, bubbling into general consciousness just six days ago.

For public relations professionals, managing misinformation is a crucial skill, demanding quick thinking, strategic planning and a proactive approach. The World Economic Forum's Global Risk Report 2024, identified misinformation as the top risks facing the world in 2024, highlighting its potential to disrupt societies, damage reputations, and undermine trust. In this post, we look at the steps you can take to tack misinformation before it takes root.

Sometimes a watch is easier than a read - here's a quick overview of AI in internal communication and some of the things to consider as you shift your focus towards improving the employee experience.

In an era dominated by digital, data and AI, it's easy be dazzled by the shiny tools and tempting techniques but amid all the innovation, it's vital to remember that at the heart of public relations is the human connection—the relationships we need to maintain our licence to operate

Artificial Intelligence (AI) has reshaped public relations and leadership communication, with new opportunities for enhanced communication, analysis, and strategic decision-making. Yet, for many, AI remains a daunting concept of buzzwords and complex ideas. This post explains the basics of AI in PR and why taking couple of hours to engage with our AI in PR course is a brilliant move.

AI has emerged as a powerful tool in crisis preparedness, offering capabilities that can mean the difference between effective response and significant loss of social capital. In this post, we explore why AI is essential in crisis communication and how it equips public relations professionals to manage challenges with speed, accuracy, and strategic insight.

Artificial Intelligence (AI) has transformed public relations, offering new capabilities once considered impossible. With these advances come ethical challenges that every professional must navigate. As AI is integrated into our communication strategies, it’s crucial to address these concerns head-on.