Celebrating AI in PR Capability Certification Achievements in 2024

Dec 30 / Catherine Arrow
As we wrap up the year, I want to take a moment to celebrate everyone who has achieved their PR Knowledge Hub AI in PR Capability Certification in 2024. This is more than just a certificate - it’s a testament to your commitment to professional growth, ethical practice and the future of public relations. 
Artificial intelligence has reshaped our profession in ways we could only imagine a few years ago, and those who have stepped up to understand and integrate it are leading the way. The AI in PR Capability Pathway was created to ensure practitioners are equipped with not only the technical know-how but also the strategic and ethical insights needed to navigate this new era with confidence. 
To everyone who has participated, shared insights, asked tough questions and pushed boundaries - thank you. Your engagement, curiosity and dedication have made this journey an incredibly rewarding one. This year has reinforced what I’ve always believed -lifelong learning is essential. 
Public relations leader Jacquie Boer with her
PR Knowledge Hub AI in PR Certificate of Capability

We’ve had the privilege of working with professionals across the world, helping them tackle the challenges and opportunities AI brings to public relations and communication. From ethical dilemmas to practical applications, the learning has been real, relevant and rewarding. It’s been a privilege to be part of your professional journey. 

If you’re reading this and wondering whether to take the leap in 2025 - just do it. Give yourself the gift of investing in your future. AI isn’t slowing down and neither should your learning. Whether you’re looking to get ahead, sharpen your skills or simply make sense of AI in our profession - this is your opportunity. 

Congratulations again to all our 2024 AI in PR Capability Certification recipients. Your commitment to learning and innovation is shaping the future of public relations. 

Here’s to another year of learning, growing and breaking boundaries together. See you in 2025!