Today is World PR Day and to mark the occasion, I’d like to give you something that I hope you’ll find useful.
PR Horizons - Chaos Edition is a free eight-part video micro series exploring the pressures and possibilities shaping public relations and communication today.
Each short segment runs for around ten minutes and looks at what's on the horizon— invisibility, polarisation, AI acceleration, collapse of truth, proving our value, using our words, the ethical weight of our work, who stands with us and, of course, the learning imperative.
It’s designed to support anyone working through complexity and chaos — practitioners balancing care, communication and leadership in unsettled environments.
The series also forms a bridge between two key sessions I’ve developed this year.
In Communicating Through Chaos, we explored the idea of the chaos communicator — someone able to hold steady, support others and act with integrity in volatile and unpredictable times.
And this Friday, we come together for Courageous Communication, to explore what it means to speak up and lead responsibly when the stakes are high.
The PR Horizons Chaos Edition sits between the two — a field guide to what’s here now and what’s coming next. It’s free to access, global in scope and grounded in practice.
If you’re involved in any way with public relations and communication, this is for you.
So, here’s my invitation. Watch the sessions in order or dip in where the tension is greatest for you. Share them. Discuss them. Chew them over with your teams. Reflect, then act. Because that’s how we meet the chaos. Not with noise. Not with outrage. But with clarity. With courage. With connection. By making sense of the spaces we are in.
I hope this edition of PR Horizons helps you find your footing and helps us all hold on a little more firmly through the chaos.
Watch what you need - use it like a compass.
https://learn.prknowledgehub.com/course/pr-horizons-chaos-edition-july-2025
https://learn.prknowledgehub.com/course/pr-horizons-chaos-edition-july-2025