AI in PR Digital Pathway
Organisational Relationships Pathway
Reputation Guardians
AI Essentials:
Managing Misinformation
Artificial intelligence is a double-edged sword and one you need to wield if you are going to guard and defend your organisation's reputation. Misinformation was identified as the number one risk to societal cohesion by the World Economic Forum risk report and so far, concerns regarding the harm it causes have been justified. This session helps you understand how AI both generates and combats misinformation, disinformation and malinformation. Develop strategies to leverage its power responsibly and effectively in the digital battleground.
Course Overview
Watch and Listen
Live Online
24 January 2025
12:30pm NZDT
12:30pm NZDT
Readings and Resources
Digital Guides
Case Studies
Certificate of Completion
CPD Points - 2
Learn how to:
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Recognise misinformation
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De-escalate the danger in your data
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Devise proactive strategies
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Assess and manage reputational risk
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Source tools and resources to help
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Track, trace and triumph using AI