AI in PR Digital Pathway
Organisational Relationships Pathway
Reputation Guardians

AI Essentials:
Managing Misinformation

Artificial intelligence is a double-edged sword  and one you need to wield if you are going to guard and defend your organisation's reputation. Misinformation was identified as the number one risk to societal cohesion by the World Economic Forum risk report and so far, concerns regarding the harm it causes have been justified. This session helps you understand how AI both generates and combats misinformation, disinformation and malinformation. Develop strategies to leverage its power responsibly and effectively in the digital battleground.
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 Course Overview
Watch and Listen

Live Online 

24 January 2025
12:30pm NZDT

Readings and Resources

Digital Guides
Case Studies

Certificate of Completion

CPD Points - 2

Learn how to:

  • Recognise misinformation 
  • De-escalate the danger in your data
  • Devise proactive strategies
  • Assess and manage reputational risk
  • Source tools and resources to help
  • Track, trace and triumph using AI 
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Deep Fake Dangers

How AI changed the game

Sifting the Truth

Spotting the fragments of truth in a disinformation frenzy

Amplification

Why seeing should not mean believing