AI in PR - Digital Pathway -
Organisational Relationships Pathway -
Reputation Guardians

AI Essentials:
Managing Information Disorder

Artificial intelligence is a double-edged sword – and one you must learn to understand, manage and use responsibly if you are to guard and defend your organisation’s reputation. Information disorder is now a significant risk to societal cohesion, organisational trust and public confidence, with misinformation repeatedly identified as one of the most serious global risks facing communities, institutions and society.

This session equips you to understand how AI both generates and helps counter misinformation, disinformation and malinformation. From deepfakes and synthetic content to AI-driven influence campaigns, the digital battleground has become more sophisticated, faster-moving and harder to navigate. Left unmanaged, these risks can erode trust, destabilise communities and damage reputations in an instant.

That’s why information disorder should be firmly placed on your risk register.

Do you know how a sudden viral falsehood could affect your stakeholders, operations or licence to operate?

Have you built an information disorder response plan that can be activated at speed? If not, this session provides the foundation to get started.

By the end of this session, you will be able to use AI responsibly and effectively, developing strategies that protect your organisation while supporting the wider fight against the erosion of truth.

The Information Disorder Toolkit is included as part of the course resources, giving you practical guidance to help assess risks, plan responses and strengthen organisational readiness.
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 Course Overview
Watch and Listen

We explore

 • The technology shifts – from synthetic media and voice cloning to AI-powered bot networks and algorithmic amplification alongside the countermeasures such as AI-enabled detection and verification tools.

 • The organisational imperative – why every board and executive team needs misinformation scenarios embedded in their crisis planning and risk registers.

 • Practical strategies – how to build resilience, monitor signals, and design a response plan that minimises harm and restores trust quickly.

 • Case examples – examining recent incidents where AI-fuelled misinformation has disrupted politics, business and society.

Live Session

2 July 2026
12:00pm NZST

Readings and Resources

Digital Guides
Case Studies

Certificate of Completion

CPD Points - 2
Achieve your goals

Think you might miss the live session?
You can watch the catch up recording in the course player

Learn how to:

  • Understand information disorder -  misinformation, disinformation and malinformation 
  • De-escalate the danger in your data
  • Devise proactive strategies
  • Assess and manage reputational risk
  • Source tools and resources to help
  • Track, trace and triumph using AI 
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Deep Fake Dangers

How AI changed the game

Sifting the Truth

Spotting the fragments of truth in a disinformation frenzy

Amplification

Why seeing should not mean believing