AI in PR - Digital Pathway -
Organisational Relationships Pathway -
Reputation Guardians
AI Essentials:
Managing Information Disorder
Artificial intelligence is a double-edged sword – and one you must learn to understand, manage and use responsibly if you are to guard and defend your organisation’s reputation. Information disorder is now a significant risk to societal cohesion, organisational trust and public confidence, with misinformation repeatedly identified as one of the most serious global risks facing communities, institutions and society.
This session equips you to understand how AI both generates and helps counter misinformation, disinformation and malinformation. From deepfakes and synthetic content to AI-driven influence campaigns, the digital battleground has become more sophisticated, faster-moving and harder to navigate. Left unmanaged, these risks can erode trust, destabilise communities and damage reputations in an instant.
That’s why information disorder should be firmly placed on your risk register.
Do you know how a sudden viral falsehood could affect your stakeholders, operations or licence to operate?
Have you built an information disorder response plan that can be activated at speed? If not, this session provides the foundation to get started.
By the end of this session, you will be able to use AI responsibly and effectively, developing strategies that protect your organisation while supporting the wider fight against the erosion of truth.
The Information Disorder Toolkit is included as part of the course resources, giving you practical guidance to help assess risks, plan responses and strengthen organisational readiness.
The Information Disorder Toolkit is included as part of the course resources, giving you practical guidance to help assess risks, plan responses and strengthen organisational readiness.
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Course Overview
Watch and Listen
We explore
Live Session
2 July 2026
12:00pm NZST
12:00pm NZST
Readings and Resources
Digital Guides
Case Studies
Certificate of Completion
CPD Points - 2
Achieve your goals
Think you might miss the live session?
You can watch the catch up recording in the course player
Learn how to:
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Understand information disorder - misinformation, disinformation and malinformation
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De-escalate the danger in your data
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Devise proactive strategies
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Assess and manage reputational risk
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Source tools and resources to help
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Track, trace and triumph using AI
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