Artificial intelligence is a double-edged sword – and one you must learn to wield if you are to guard and defend your organisation’s reputation. Misinformation was identified as the number one risk to societal cohesion in the World Economic Forum’s Global Risk Report, and events since have shown just how justified those concerns were.

This session equips you to understand how AI both generates and combats misinformation, disinformation and malinformation. From deepfakes to AI-driven influence campaigns, the digital battleground has become more sophisticated, faster-moving and harder to police. Left unmanaged, these risks can erode trust, destabilise communities and damage reputations in an instance.

That’s why misinformation should be firmly placed on your risk register.

Do you know how a sudden viral falsehood could affect your stakeholders, operations, or licence to operate?

Have you built a disinformation response plan that can be activated at speed? If not, this session provides the foundation to get started.

By the end of this session, you will be able to leverage AI responsibly and effectively, developing strategies that protect your organisation while supporting the wider fight against the erosion of truth.