AI in PR Capability Pathway

AI Essentials: Understanding
AI in PR

Your essential guide to artificial intelligence in public relations - what you need to know and how to navigate through this new era.

Now on demand, this  session will equip you with the knowledge and understanding you need to use AI effectively.

Understand how AI can enhance every aspect of our work from research and evaluation, to real-time monitoring and deep insights through data analytics. Explore the ethical dimension and discover some of the AI tools that help manage crises, personalise engagement and drive effective strategy development.

This course is designed to help you move to  the forefront of innovation, enhance your capabilities and maintain your competitive edge. 
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 Course overview
Watch and listen

On demand

Reading and resources

Certificate of Completion

CPD Points - 2

You will cover

  • Introduction to Generative AI - looking beyond ChatGPT
  • Ethics and application - the rights and wrongs of AI in the workplace
  • Where are we? Keeping up with the (hourly) shifts
  • What's next? How AI is used in PR and communication and what's to come
  • Prepare yourself. What you need to do to stay ahead and evolve future practice.
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Prompt Response

Explore the world of prompt engineering - and how it is a superpower you already possess 

Picture this

Unleash your creativity and conjure images that connect

Fantastic forecasts

Dig into data and direct attention to the insights that matter