AI in PR Capability Pathway - Core Capability
Courageous
Conversations
We are living through an era of extreme disruption. Political turmoil, economic instability, rapid deployment of artificial intelligence and the constant spread of misinformation have reshaped the environment in which we operate. What was business as usual yesterday may be untenable tomorrow.
Public relations, communications and engagement professionals are at the frontline of these changes. External and internal pressures to distort, defend or deflect narratives are intensifying. Misinformation is being weaponised. Organisational integrity and personal reputations are under threat. The Trump administration has amplified global tensions, accelerating democratic decline and normalising interference in institutional messaging.
In this live, practical session, we will focus on what it takes to stay ethical, courageous and effective under pressure. We will explore real-world dilemmas, from political interference to reputation sabotage and provide practical strategies for navigating conversations with leadership teams when values are tested and behaviours shift.
Ignoring these realities is not an option. Courageous communication is essential — and preparation is critical.
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You will explore:
Recognise and respond to pressures that threaten ethical standards
Navigate misinformation and disinformation attacks
Communicate with leadership teams during periods of external pressure
Manage personal and professional risks while maintaining integrity
Build strategies that protect reputation without sacrificing truth
Recognise and respond to pressures that threaten ethical standards
Navigate misinformation and disinformation attacks
Communicate with leadership teams during periods of external pressure
Manage personal and professional risks while maintaining integrity
Build strategies that protect reputation without sacrificing truth
Live Session
18 July 2025
12:30pm NZST
12:30pm NZST
Readings and resources
Certificate of Completion
CPD Points - 2
You will cover
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The world under pressure - political turmoil, ethical drift, misinformation
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Immediate impacts on communication roles and reputations
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Recognising ethical risk early - and how to take action
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Internal leadership and organisational pressures
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Policies and principles - protecting your stakeholders and communities
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