AI in PR Capability Pathway
AI Essentials:
Cracking Crises
with AI
AI has reshaped the way we deal with crises - learn how, why, and what this AI transformation means for crisis planning, preparation and communication.
Thanks to advancements in predictive analytics, real-time data integration, personalised communication and more, AI will play a pivotal role in how organisations handle crises.
This live online session introduces you to AI and its application in all aspects of crisis management. It is part of the PR Knowledge Hub AI Essentials series and provides critical information for practitioners on ways to ensure AI tools are effective, relevant and enhance organisational resilience and capability.
Thanks to advancements in predictive analytics, real-time data integration, personalised communication and more, AI will play a pivotal role in how organisations handle crises.
This live online session introduces you to AI and its application in all aspects of crisis management. It is part of the PR Knowledge Hub AI Essentials series and provides critical information for practitioners on ways to ensure AI tools are effective, relevant and enhance organisational resilience and capability.
Course overview
Watch and listen
Live Online Session
8 November 2024
12:30pm NZDT
12:30pm NZDT
Readings and resources
Digital Guides
Certificate of Completion
You will cover
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Crisis prediction and mitigation
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Anomaly detection
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Planning and resource optimisation
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Scenarios and simulations
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Forecasting and pattern analysis - issues and risks
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Communication planning and monitoring