AI in PR Capability Pathway

AI Essentials:
Cracking Crises
with AI

AI has reshaped the way we deal with crises - learn how, why, and what this AI transformation means for crisis planning, preparation and communication.

Thanks to advancements in predictive analytics, real-time data integration, personalised communication and more, AI will play a pivotal role in how organisations handle crises.

This live online session introduces you to AI and its application in all aspects of crisis management. It is part of the PR Knowledge Hub AI Essentials series and provides critical information for practitioners on ways to ensure AI tools are effective, relevant and enhance organisational resilience and capability.
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 Course overview
Watch and listen

Live Online Session

8 November 2024
12:30pm NZDT

Readings and resources

Digital Guides

Certificate of Completion

You will cover

  • Crisis prediction and mitigation
  • Anomaly detection
  • Planning and resource optimisation
  • Scenarios and simulations
  • Forecasting and pattern analysis - issues and risks
  • Communication planning and monitoring
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Testing
readiness

Understand how to use AI to test readiness

Sentiment and Emotion Analysis 

Gauge response with real time monitoring

Empathetic Communication

Understand stakeholder and community emotions - tailor messages that resonate