Using AI as guide and analysis support, the session examined how global events become local organisational crises and what we must do during that moment. Set against the Iran conflict, we explores how crises spread, how stakeholders react and how leadership behaviour - their reputations and social capital - is critical for survival. 

The practical analysis demonstrates how artificial intelligence can be used to inform - or worsen - crisis conditions. Reputational analysis,  environmental scanning, scenario testing, stakeholder analysis and the ability of leadership to make decisions under pressure are presented. 

During the session we examine how AI can assist with crisis analysis, mitigation planning and reducing harm. See how reputation analysis of leadership behaviour can be assessed under pressure, how crisis capability can be evaluated and how different response choices produce different outcomes.

The findings are revealing. In many scenarios leadership readiness proves weaker than expected, demonstrating why communication professionals must provide strong counsel before organisations rely on automated systems in high-stakes situations.

The session concludes with practical approaches for preparing organisations before crisis arrives: improving readiness, strengthening leadership judgement and using AI responsibly to support decision-making when the pressure is highest.  Predictive analytics can help us spot risks before they escalate. Real-time data integration can guide decision-making as events unfold. Personalised communication can keep stakeholders informed, engaged and reassured.