AI has reshaped the way we deal with crises - learn how, why, and what this AI transformation means for crisis planning, preparation and communication.

Thanks to advancements in predictive analytics, real-time data integration, personalised communication and more, AI will play a pivotal role in how organisations handle crises.

This live online session introduces you to AI and its application in all aspects of crisis management. It is part of the PR Knowledge Hub AI Essentials series and provides critical information for practitioners on ways to ensure AI tools are effective, relevant and enhance organisational resilience and capability.