The news landscape has undergone an irrevocable transformation, driven by the rapid advancements in generative AI and dramatic changes to established mainstream media. 

Traditional methods of news making, news writing and news consumption have been overturned, shifting expectations and societal engagement.

For public relations and communication professionals, this radical shift means adapting to a world where AI not only aids in content creation but also influences how stories are crafted, disseminated and consumed.

The rise of AI-powered newsrooms and automated journalism tools has introduced efficiencies and capabilities that were previously unimaginable, forcing practitioners to rethink their strategies and embrace new technologies.

In this session, we will explore the profound impact of AI on the news industry and what it means for those working with mainstream media. You will gain insights into how AI can be leveraged to enhance your media relations efforts and practical strategies for adapting to this new landscape, helping you stay ahead. 

By understanding and harnessing the power of AI, you will be able to navigate the complexities of the modern media environment, build stronger relationships with journalists and ensure your stories are told - and heard - at the edge of this new world.