Demonstrating Value
PR Measurement and Evaluation

The plain fact is that public relations builds and sustains the relationships organisations need to earn and keep their licence to operate. It strengthens reputation, builds resilience and directly supports organisational success. Without it, organisations falter. Yet because measurement has so often been poorly handled, our work is still viewed by many as a support service rather than a strategic necessity.

This course will give you the clarity and certainty you need to change that.

You will learn exactly what to measure, how to measure it and how to report it in ways that clearly demonstrate the outcomes you are delivering. We will look at value creation both inside and outside the organisation, so whether your focus is inside or outside the organisation, you will leave with frameworks and strategies you can use straight away.

You will learn how to use AI to overcome many of the persistent challenges in measurement and evaluation. AI offers new opportunities to track, interpret and report relationship strength, reputation resilience, employee engagement and stakeholder trust. Used carefully and ethically, it can strengthen your reporting and help you build a clear, credible case for communication at every level of the organisation.

Stop apologising for the work you do and start demonstrating the critical value of public relations in building strong organisations, resilient communities and better futures.