Communication Capability Pathway
Demonstrating Value
PR Measurement and Evaluation
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- A clear understanding of what constitutes real value in communication and internal communication
- Practical frameworks for measuring outcomes, not just outputs
- Strategies for reporting meaningfully to leadership teams, boards and stakeholders
- Tools and techniques for using AI to strengthen ethical measurement and evaluation
- Confidence to advocate for communication’s role in organisational success
- A clear understanding of what constitutes real value in communication and internal communication
- Practical frameworks for measuring outcomes, not just outputs
- Strategies for reporting meaningfully to leadership teams, boards and stakeholders
- Tools and techniques for using AI to strengthen ethical measurement and evaluation
- Confidence to advocate for communication’s role in organisational success