Pathways: AI in PR - Digital -
Organisational Relationships -
Reputation Guardians
Disinfecting Disinformation
How to sanitise slopagaanda before it spreads
The information environment has entered a new phase. AI-generated content, deepfakes, synthetic voices and automated influence campaigns are making it easier than ever to create convincing falsehoods at scale.
Alongside these comes a growing flood of low-quality AI-generated material – often described as slop – designed to overwhelm, distract and erode confidence rather than persuade through evidence. Together they create what many are beginning to recognise as Slopaganda.
Alongside these comes a growing flood of low-quality AI-generated material – often described as slop – designed to overwhelm, distract and erode confidence rather than persuade through evidence. Together they create what many are beginning to recognise as Slopaganda.
Periods of heightened public attention, including elections, major crises and significant policy debates, provide fertile ground for information attacks. Organisations can quickly find themselves drawn into rapidly evolving narratives, where false information spreads faster than facts and public confidence can be damaged before the truth has a chance to catch up.
This practical live online workshop examines how modern disinformation campaigns operate, why AI has fundamentally changed the information landscape and how organisations can build effective defences against both deliberate manipulation and widespread information pollution.
You'll learn how to recognise emerging threats, assess credibility, respond without amplifying false narratives and use AI responsibly as part of your own verification and monitoring processes.
You'll learn how to recognise emerging threats, assess credibility, respond without amplifying false narratives and use AI responsibly as part of your own verification and monitoring processes.
Whether you work in the public sector, business, consultancy or the not-for-profit sector, you'll leave with practical frameworks and tools to help your organisation remain resilient in an increasingly contested information environment.
Write your awesome label here.
We explore
Live Session
11 September 2026
12:30pm NZST
12:30pm NZST
Readings and Resources
Information Disorder Framework and Toolkit
Certificate of Completion
CPD Points - 2
Achieve your goals
Missed the live session?
You can watch the catch up recording in the course player and access the Information Disorder Framework and Toolkit
Learn how to:
-
Understand information disorder - misinformation, disinformation and malinformation
-
De-escalate the danger in your data
-
Devise proactive strategies
-
Assess and manage reputational risk
-
Source tools and resources to help
-
Track, trace and triumph using AI
Write your awesome label here.