AI in PR Capability Pathway
Engaging Publics with AI
This live online session shows you how to use generative artificial intelligence to better engage with your communities and stakeholders.
From consultation to connection, discover how to use AI ethically and with care, uncover insights to develop strategies, drive decision-making and strengthen the relationships needed to maintain your licence to operate.
We cover the fundamentals of AI, practical applications - and restrictions - in public sector communication plus advanced strategies for leveraging AI to improve engagement, streamline communication processes and achieve better outcomes.
The session is designed to equip you with the knowledge and skills you need to implement AI-driven communication strategies and connect with your communities.
From consultation to connection, discover how to use AI ethically and with care, uncover insights to develop strategies, drive decision-making and strengthen the relationships needed to maintain your licence to operate.
We cover the fundamentals of AI, practical applications - and restrictions - in public sector communication plus advanced strategies for leveraging AI to improve engagement, streamline communication processes and achieve better outcomes.
The session is designed to equip you with the knowledge and skills you need to implement AI-driven communication strategies and connect with your communities.
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Course overview
Watch and Listen
Live Session
2 August 2024
13:00 NZST
13:00 NZST
Readings and resources
Certificate of Completion
CPD Points - 2
You will cover
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Generative AI in the public sector - what's now and what's next
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Ethics in action - the rights and wrongs of AI in the public sector from data bias to misuse of facial recognition
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AI-driven consultation strategies - opening the toolbox
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Beyond the traditional: using AI for genuine two-way consultation
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Listen up - monitoring, evaluation and measurement with AI
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