AI in PR Capability Pathway Session

Hands on AI

Get up close and personal with AI, learn how it behaves in practice — and how to work with it well.

Hands-On AI is a live, practical session designed to help you work confidently with artificial intelligence at a point where things are moving quickly and expectations are shifting.

AI is not something you can treat as experimental or occasional. It is embedded in everyday practice, shaping how information is created, analysed, prioritised and acted upon. In recent weeks, we have also seen the rapid emergence of agent-led systems – AI tools that persist, interact and reinforce one another at speed. That changes the nature of the work, and it changes the questions we need to ask.

This session is designed to help you make sense of these changes.

Delivered live online, Hands-On AI provides a clear, practical introduction to today’s AI tools and techniques, while also addressing what is changing right now and why that matters for professional practice, leadership and judgement.

You will take a guided look across the current AI spectrum, from large language models and workflow helpers through to emerging agentic tools and systems. We will explore not only what these tools can do, but how they behave in practice when they are persistent, connected and operating at pace.

You will learn how to work effectively with large language models, including how to shape prompts that are reliable and repeatable rather than hit-and-miss. You will move beyond one-off tasks to explore simple automations and structured workflows, and look at how digital assistants can be trained for repeated work without drifting or compounding error over time. We will also examine how AI can support analysis for risks, issues, patterns and early warning, and where human judgement remains essential.

This is a hands-on session. You will see tools in action, test approaches and build a clearer sense of what is genuinely useful versus what is currently noise. Along the way, we will unpack a critical distinction that recent developments have made impossible to ignore: the difference between apparent intelligence and recursive reinforcement and why that difference matters in practice.



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 Course information
Watch and listen  

Alongside capability, we will examine limits and risks. This includes hallucinations, synthetic content, data safety, over-automation and misplaced trust in fluent outputs. Recent agent-led developments have not reduced these risks; they have made them more visible.

This session is not about chasing novelty or reacting to every new platform. It is about understanding systems as they behave, not as they are marketed, and developing the confidence to use AI thoughtfully, proportionately and responsibly in your work.

AI tools – particularly agent-based systems – will continue to evolve. Hands On AI creates space to pause, take stock and assess how far things have progressed in a matter of weeks, not years.

If you are ready to move beyond casual experimentation and build practical capability that keeps pace with reality, this session is for you.

Live Online Session

20 February 2026
12:30pm NZDT

Reading and resources

Certificate of Completion

CPD Points - 2 

You'll discover

  • Ways to put AI to work - ethically
  • Latest tools and applications
  • Data wrangling for reputation management
  • AI-human communication essentials
  • How to boost your productivity and performance with AI
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Explore effective stakeholder analysis

Because AI knows more about your communities than you think

Interrogate your
data

Discover essential information for risks, issues and crisis preparation

Prompt and
personal

Learn how to ask the questions that matter - and that get results