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Mastering AI in Internal Communication

In our brave new world, the connection between machines and humans is transforming organisations, positioning internal communicators as both conduit and counsel. Strong internal relationships are essential for effective external relations. Good internal communication enhances the employee experience, drives change and builds confidence in organisational culture – but it can’t be left to chance.

This multi-module course will deepen your understanding of internal communications and its vital role in today’s world. It provides practical solutions to both new and longstanding internal communication challenges with a keen focus on the integration of artificial intelligence into our work. 

You will discover and experiment with AI assistants, explore ethical considerations, deepen your understanding of AI and crisis management in internal communication and assess the impact of AI on the employee experience. We address the pressures on internal communication and organisational culture caused by economic recession, job cuts and budget restrictions and determine how to balance the use of AI with employee engagement.

Join us on this AI in Internal Communication Pathway and set your direction towards future practice.

Why Take This Course?


Prepare for the future - understand AI’s role in internal communication and employee engagement

Flexible, self-paced learning - access a rich mix of materials and complete the course on your schedule
Hands-on learning - explore AI tools and techniques in real-world scenarios

Ethical and strategic insights - examine AI’s risks and opportunities for responsible implementation

A balanced approach - learn how to integrate AI while preserving meaningful human connection and trust

Take control of your learning experience - at your pace, in your own time, with the flexibility to revisit and apply key concepts when you need them most.
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 Course overview
Watch and listen

On Demand

Self paced learning

Resources and readings

Digital Guides

AI in Internal Communication
Certificate of Capability
8 CPD points 

You will cover

  • Understanding AI in internal communication
  • Taking the pulse - how to use AI-powered analytics and insights
  • Unleash the bots - hyper-personalisation in the workplace
  • Internal intuition - using AI to gauge sentiment and atmosphere in teams
  • Tackling hard times - maintaining engagement when things get tough
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Culture Club

How crisis and culture are connected and the vital role of internal communication in managing crisis preparedness, communication and recovery

Proof Positive

How to measure and evaluation internal communication, demonstrate the value of your work and inform future strategy

Embracing Equity

Making sure nobody is left behind - how to bring AI into the workplace with integrity and transparency

Designed with you in mind

Internal communicators have a unique and vital role in our profession. Great internal relationships mean great external relationships are possible. If internal communications fails, everyone is affected inside and outside the organisation. Yet internal communication is often an afterthought, under-budgeted and under-resourced. It's not unusual to have a 'one person team' looking after everything and everybody. That's why our internal communications training series are always designed with you in mind. We understand the constraints, the pressures (and the politics) and we hope the sessions help  you access the training and recognition you need to deliver expert advice and  quality service. 

Catherine Arrow