AI in PR Capability Pathway

Engaging Publics with AI

Now on-demand: this session shows you how to use generative artificial intelligence to improve public engagement and consultation with your communities and stakeholders.

From consultation to connection,  discover how to use AI ethically and with care, uncover insights to develop strategies, drive decision-making and strengthen the relationships needed to maintain your licence to operate. Explore new approaches and models to rebuild trust in public consultation processes.

We cover the fundamentals of AI, practical applications - and restrictions - in public sector communication plus advanced strategies for leveraging AI to improve engagement, streamline communication processes and achieve better outcomes.

The session is designed to equip you with the knowledge and skills you need to implement AI-driven communication strategies and connect with your communities.
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 Course overview
Watch and Listen

On demand

Readings and resources

Certificate of Completion

CPD Points - 2

You will cover

  • Generative AI in the public sector - what's now and what's next
  • Ethics in action - the rights and wrongs of AI in the public sector from data bias to misuse of facial recognition
  • AI-driven consultation strategies - opening the toolbox
  • Beyond the traditional: using AI for genuine two-way consultation
  • Listen up - monitoring, evaluation and measurement with AI
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Community Connections

Explore the tools that improve community connections

On the Block

Blockchain for beginners - explore new mechanisms for trust

Model approaches

Explore a new model for community consultation and engagement