AI in PR Digital Pathway
Organisational Relationships Pathway

Reputation Guardians: Managing Misinformation

Artificial intelligence is a double-edged sword - and one you'll need to wield if you are going to guard and defend your organisation's reputation. Master the art of reputation guardianship in the Age of AI. Learn how AI both generates and combats misinformation, disinformation and malinformation. Develop strategies to leverage its power responsibly and effectively in the digital battleground.
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 Course Overview
Watch and Listen

Live Online 

18 July 2024
12:30pm NZST

Readings and Resources

Digital Guides
Case Studies

Certificate of Completion

CPD Points - 2

Learn how to:

  • Recognise misinformation 
  • De-escalate the danger in your data
  • Devise proactive strategies
  • Assess and manage reputational risk
  • Source tools and resources to help
  • Track, trace and triumph using AI 
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Deep Fake Dangers

How AI changed the game

Sifting the Truth

Spotting the fragments of truth in a disinformation frenzy

Amplification

Why seeing should not mean believing