AI in PR Capability Pathway

AI Essentials: Rethinking Reputation and Risk

Artificial intelligence presents us with technological marvels on the one hand and ethical minefields on the other. We're the reputation lifeguards in this stormy AI ocean, helping our organisations navigate safely through choppy, uncharted waters. To help them through, you need to know what that entails and how you can keep things safely afloat.

This live online session is a ‘must do’ for practitioners at any stage of their career so join us and chart your course through these turbulent AI times. Make sure your organisations don't lose their way - and that you don’t get left behind.

We show you how to guide your organisation through the challenges of ethics, risk and reputation in the Age of AI. 
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 Course overview
Watch and listen

Live Session

13 December 2024
12:30pm  NZDT

Readings and resources

Certificate of Completion

CPD Points - 2

You will cover

  • Privacy and transparency - understanding the risks and issues
  • Uncover the bias lurking in the machine

  • Trust and accuracy - why AI hallucinations are a serious matter
  • Dealing with disadvantage and AI-driven discrimination
  • Policies and principles - protecting your stakeholders and communities
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