Communication Capability Pathway
Next-Gen Word Power: Master Speechwriting and AI Scripting
Speechwriting is powerful stuff and, in crafting the right words, we help others to speak out, to be heard and, most importantly, understood.
Learn how to awaken emotions and inspire action through the spoken word. Enhance your clarity, sharpen your style, and make every speech memorable.
Redefine your impact in our field.
Whether you are writing for yourself, for others or need to discover how to write for today's AI-powered digital assistants, join us to transform your ideas into speeches that inform, inspire, and persuade.
The right words, in the right place, at the right time, can - and will - make a real difference.
You will cover
Who is listening?
First, who is listening?
Who are you talking to?
Who should hear this?
How to identify and understand the people watching and listening to your words.
Who are you talking to?
Who should hear this?
How to identify and understand the people watching and listening to your words.
Persuade me
A long hard look at the language of persuasion - ethics, logic and emotion. How it works, why it works, who should use it - and when.
Structure and form
Learn the rules to follow - and the rules to break. How good structure helps your listener.
Strength and circumstance
Finding the right words, for the right people at the right moment.
Style and tone
How research helps you read the room, hit the right note and avoid alienating your audience.
Write for AI-driven speakers
Discover how to get the best from text-to-video generative artificial intelligence and bring your words to life.
Open and close
Strong starts, marvellous middles and courageous closers. Learn how to wake up your words and weave great stories that captivate your audience.
TikTok or not - master scripts for video
Learn when you need a video script and why ad-hoc on TikTok can only go so far for some speakers. Gain insights into ways you can work with your speaker to build confidence and support delivery.