The PR Knowledge Hub Briefing Room
Welcome to the PRKH Briefing Room - your library of resources, reports, papers and practice snapshots.
Report - Risks, Issues and Mitigations
Divided on Purpose:
Global Risks 2026 — How They Will Affect You
Divided on Purpose: Global Risks 2026 – How They Will Affect You is a practical report for people living with the consequences of global instability in their homes, workplaces, communities and daily lives.
Written in plain language, it examines the major risks shaping 2026, from conflict, climate stress and economic pressure to misinformation, fragile systems and declining trust. The circumstances may feel beyond our control, but the consequences are reaching all of us. From a public relations practice perspective, the report also helps practitioners advise, inform and guide their organisations, so they can take practical steps to prepare, protect relationships and support the people and communities they serve.
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Collection
The Chaos Compendium
What we can do as the global polycrisis engine heats up
The Chaos Compendium, published in May 2026, builds on the warnings set out in Divided on Purpose and examines what needs to happen now as organisations, communities and practitioners face a worsening global situation.
Four months into the year, many of the risks identified for 2026 have accelerated. The window for preparation is narrowing and managed chaos has become the operating environment. This collection of reports and briefings is designed for leaders and communication professionals who need to understand what current conditions mean for their sectors, responsibilities and relationships.
Grounded in documented events and directional analysis, the Compendium supports practical planning, sharper advice and more resilient organisational decision-making.
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Chaos Compendium - Video Addition
Titans v. Tigers - Disarming AI
This short briefing session for Malaysia's KLIP conference explores the “Titans versus Tigers” of AI infrastructure, the geopolitical split shaping technology ecosystems and the switch-off threats that could disrupt critical communication workflows. It also looks at practical steps leaders can take now, from dependency audits and two-tool redundancy to non-AI fallback processes, stronger governance and crisis protocols.
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The central question: are organisations confusing access with agency?
Chaos Compendium - Video Addition
Leading away from Harm
Women in AI and PR
Malaysia's PR community held a dedicated conference titled 'She Leads AI' in June 2026. This contribution covers the changing conditions in which we now operate, the consequences for women and all those exposed to discrimination, exclusion or harm as a result of AI. It explores why women in AI and public relations have a vital leadership role in moving organisations away from foreseeable harm, examines gender bias, deepfakes, synthetic abuse, automated decision-making and why leadership communication must be involved in AI governance before damage is done.
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The central challenge: responsible AI is not about appearing innovative or solving productivity problems. It is about remaining worthy of trust, protecting people from foreseeable harm and making sure human accountability is present before decisions are automated.
Interactive
Exploring AI Models: an interactive guide for practitioners
This interactive guide gives practitioners a clear, practical overview of leading AI models, along with agents, agentic capabilities, use cases, costs, privacy and security considerations.
Designed to support informed decision-making, it helps you compare different systems, understand what they can and cannot do and consider which tools may be appropriate for your work, organisation and stakeholders. Whether you are new to AI or updating your current knowledge, this guide provides a useful, accessible reference for navigating today’s AI choices. Free to access — simply sign in to get started.
Designed to support informed decision-making, it helps you compare different systems, understand what they can and cannot do and consider which tools may be appropriate for your work, organisation and stakeholders. Whether you are new to AI or updating your current knowledge, this guide provides a useful, accessible reference for navigating today’s AI choices. Free to access — simply sign in to get started.
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Interactive
PRKH Information Disorder Framework
The PR Knowledge Hub Information Disorder and Counter-Tools Framework provides a structured approach to tracking, categorising, and assessing information disorder threats across the Asia-Pacific region and globally.
Designed for risk and communications professionals, it establishes a monitoring cycle to identify emerging misinformation, disinformation and malinformation threats that may impact security, public trust, democratic processes, and organisational reputation.
Designed for risk and communications professionals, it establishes a monitoring cycle to identify emerging misinformation, disinformation and malinformation threats that may impact security, public trust, democratic processes, and organisational reputation.
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Important note on using materials from The Briefing Room
These resources are provided to support your learning, reflection and best practice.
All materials remain protected by copyright and are the intellectual property of PR Knowledge Hub and Catherine Arrow unless otherwise stated. You are welcome to refer to them and cite short extracts with clear credit. Do not copy, reproduce, adapt, distribute or use the materials commercially without prior written permission.