AI Essentials: Understanding AI in PR

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Course features
  • Live online session:
    27 June 2024
    09:30am NZST
  • Resources and readings
  • Certificate of Completion
Course overview
Your essential guide to artificial intelligence in public relations - what you need to know and how to navigate through this new era.
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Certificate - CPD 2 points
An understanding of artificial intelligence in public relations is not something that's 'nice to have' - it is knowledge you must have.

This session can be taken as a stand-alone course to introduce you to AI and its role in society or as the first session on the AI in PR Capability Pathway.

This is your essential guide to AI in PR - what you need to know, what you need to understand, an introduction to tools and technologies to help you with your workflow, the ethical challenges and how you can help your organisations and clients navigate the new horizons. 

Join us for this live session - and stay one step ahead.
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