Deeper understanding
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Responsible AI puts people first
Artificial intelligence has transformed the way we live, work and interact, all at extraordinary speed. We already know what AI is capable of. The more urgent question is whether we can apply our own human intelligence, judgement and leadership to ensure advancing technology serves the betterment of all.
Most of today's AI conversations are dominated by speed, profit and the pursuit of technological supremacy with a hard focus on capability, productivity and the latest shiny tools.
Another more urgent, but less heard conversation has been taking place around the world: a conversation about ethics, governance, transparency, accountability, public trust and the long-term consequences of the choices we make today.
Across organisations, countries and cultures, women working at the forefront of AI, public relations and communication consistently return to these themes. They ask difficult questions, challenge assumptions and explore how AI can strengthen relationships, reduce harm and serve society. They recognise that AI is not neutral. Bias and discrimination is embedded in systems that influence everything from recruitment and surveillance to healthcare, financial services and criminal justice.
Women and other vulnerable communities are already disproportionately affected by harms including deepfakes, algorithmic bias, exclusion and the denial of opportunity, support and care. Where these were once risks, they are now today's realities, demanding thoughtful leadership alongside technological innovation.
Sensemaking AI exists to change that.
It amplifies the expertise, insight and leadership of women shaping the future of AI in public relations and communication. Through a growing collection of conversations, contributors share their experience, perspectives and practical wisdom, creating a resource for everyone committed to ensuring AI serves people and purpose, rather than profit and the pursuit of power.
Insights - Perspectives - Guidance - Wisdom
Elif Güvençer
Elif is VP, Advisory at RepTrak, the reputation intelligence company, advising C-suite leaders on stakeholder perception, communication effectiveness and reputation risk.
Rachel Gilley
CEO of Clarity Global, Rachel leads a global team of growth marketing and communications consultants, working specifically for B2B technology brands, providing bespoke, integrated campaigns for the world's leading technology visionaries, fostering growth, reputational excellence and delivering impact.
Kerry Knight
Kerry Knight is a Chartered PR practitioner specialising in crisis preparedness and AI governance. She helps organisations understand, govern and defend their AI use.
Signals & Soapboxes is Kerry's weekly intelligence briefings on the risks most organisations aren't ready for (yet).
Ana Pista
Ana Pista is Founder and CEO of Ardent Communications, one of the Philippines’ leading strategic communications consultancies. She is President of the Public Relations Society of the Philippines (PRSP) championing initiatives that elevate ethical standards, modernise accreditation, expand professional development, strengthen regional engagement, and prepare communications professionals for an AI-driven future.
Catherine Arrow
Catherine Arrow is the Founder and Executive Director of PR Knowledge Hub, dedicated to the development of leadership, public relations and communication capabilities. A digital communications pioneer, Catherine is an acknowledged leader in the integration of artificial intelligence (AI) with public relations and communication.