Master AI in PR - Lead the Evolution

Widespread access to generative artificial intelligence -AI - has triggered the biggest shift in our sector and society since the advent of the Web.

Master AI in PR with seven sessions designed to build your capability and enhance your skills. Lead the way in your organisation - and don't get left behind.

Step onto the AI in PR Capability Pathway and outpace the change. Discover how Gen-AI can be put to work in all aspects of practice from managing risk and reputation, preparing for crisis or simply supercharging productivity.

New series starts on 5 July - set yourself up for future practice with learning that breaks boundaries.
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Seven Courses

AI in PR Capability Pathway

Generative artificial intelligence has caused the biggest shift in our sector since the advent of the web. Step onto the AI in PR Capability Pathway and outpace the change. Discover how Gen-AI can be put to work in all aspects of practice from managing risk and reputation, preparing for crisis or simply supercharging productivity.

New series starts on 5 July - learn more for less and set yourself up for future practice.


Bundle bookings available until 3 July 2024

Courses on the AI in PR
Capability Pathway

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Live sessions

Live sessions

Access to recordings

Sessions are recorded 

Resources and readings

Support materials, readings and resources for each session
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